Way back in 1986 goes on sale a white disc with a small crosses on the cover, was treated by acclaimed Master Of Puppets by Metallica, the third installment of the thrash metal band at that time and for many is one of the worship albums of that movement. The trash as anti-systemic movement, along with punk and other herbs, was an "evolution" or rather an invasion industry. The following sequence of ideas and thoughts malignant (assimilating the notion of capitalism and neoliberalism as the embodiment of all evil) conditioned by Cecilio (antithesis of Bombita Rodriguez) and affirmed by Bender will develop the themes of how the industry in its insatiable thirst for profit weapon alliance with creative minds, the purchase, commonly corrupted or convincing.
The rock as a cultural phenomenon, characterized by rebellion and transgression, comes and makes his debut in the periphery (in the musical sense and social) and not until the appearance of the king when the massive presence was felt and Industry has its first major product of the Rock, existing up today. and generating millions even after his death, Elvis Presley. A museum, festivals, souvenirs and doubles competitions are giving millions even after death, without counting what was in life, a turmoil in the teens of the era, films, records and something to sell; a even moral transgression, something the industry has learned, what violates sell (Marylin Manson with all the conviction that there are influences and controversial message ... sell a lot). Now if we go to the island and focus on the most important band in rock history, the quartet Liverpool still have billion dollar sales and although quite stopped making house music with its rights record continues to fatten the wallet Box Sets editing, re-re-re-re editions of their albums with some extra bonus and a new box or in a new format with the same technology that was made over 20 years.
Is it bad or contradictory generate millions in rock? Certainly not, if you are looking for fame and money through it, being consistent with your speech. There is usually a demonization of the commercial and when a band comes to other sounds who seek to live in this massive and are accused of tiller handle, commercial or simply sold, of course when there is a systemic anti rebellious speech involved. Does anyone could accuse of selling KISS? Only a dreamer, Kiss is the epitome of the industry and the profit motive in industry Kiss did not have to convince or bribe Gene Simmons, the entrepreneurial mind behind the face paint. A brain that from the beginning knew what they wanted: Making money with the Rock and succeeded how simple and catchy lyrics, a SHOW in its full expression in which the experience of a Kiss concert is hardly comparable to another rock concert , the visual is as or more important than purely Music. Include the invention of records Live, Kiss despite having a great call by the quality and eccentricity gave concerts did not sell to the same extent records, something that the record was not very comfortable and with this came the historic "Alive" which sold millions who did not sell its previous plates. Dolls of the band, film, advertising and other marketing innovations began to kiss as the register of rock and plasma as VH1's documentary "Most of the musicians wanted to be like The Beatles, Kiss wanted to be like Coca Cola. "
So far we have reviewed an emerging profile of rebellion and moral transgression (Elvis) a phenomenon both in massive and genius (The Beatles) and a purely commercial product where building was set on "how to sell" (Kiss). None with a clear anti-systemic discourse reflected in the way they do music, lyrics and practices. Rock clearly quite massive but not representing a confrontation or something of that nature.
If we begin to change the look to that kind of music, you will find countless bands, musicians and movements that do have a message or a proposal of this type, in this take a pair representing movement in some way anti-systemic or tamper-resistant or industry influence.
In the eighties and before the reign undisputed Glam in Los Angeles, stands a movement in response to relaxers, and sexuality meshes something indefinite is the Trash. The trash totally contrary to the glam metal was a proposal that was in the powerful main riff, the speed and quality of musical aesthetics and other factors that the industry had grown tired of handling in lab bands in the glam era of chaos, thus completely dressed in black and messy with an aesthetic completely outside of what is considered beautiful rise of 4 large trash: Megadeth, Slayers, Anthrax and Metallica workhorse. Metallica begins by trying to kill them all and their first three albums are the pure trash. What happened next? The success of Master Of Puppets and the decline of Glam did see these curly a new niche to exploit the industry, glam gold mine had been exhausted and the search I again made to the industry's eye on them. And to "And Justice For All" filmed its first video clip ; One and with that began the process which comes to Metallica masses, it's money, contracts, and the influence of industry (In an interview with James Hetfield acknowledges that after releasing the video for "One" a fan spat in his face and shouted, "Sold, you did a video") but not until "Black Album" where the input of producer Bob Rock (of previous work with Bon Jovi among others) when Metallica finally leave the trash to become a hard rock band, sort of . Now with Load and Re-Load pass a pop rock or alternative rock, completely ignoring its aesthetic laconic where the important was music, Metallica stopped being a band of trash to become a market range that produces what the market wants and even a new aesthetic focused to a female audience. Eighty Metallica is another ninety at the hand of the industry was noted, the master of puppets appeared and performed with her consent. They became their own cartoon (born in response to glam)
Another example of movement with a strong speech was the grunge in the nineties, expressed in quasi-messianic figure of Kurt Cobain, but in this I dedicate a paragraph to talk about a single band but a Some little since my grim look what happened to the grunge is a bit less contradictory of what happened to the trash (Megadeth underwent a process similar but less powerful and Anthrax did things with hip hop). It is not written claim this emetic review the discourse of these movements, to mention only that speech and content known as the Generation X. Following the review of the invasion of industry to these movements with grunge was no exception, virtually all 4 Jewels of grunge (Nirvana, Pearl Jam, Alice In Chains and Soundgarden) recorded an Unplugged for distinguished representations of the music industry, MTV. memory of Kurt Cobain (who in some way should be turning in his grave next to Che Guevara and others) continues to generate millions in countless articles that the mind can imagine, his speech turned into a product, now You can buy the boy rebel in the item shop make a copy / paste of his thought, speech and aesthetics obviously. Chris Cornell, the icon of Soundgarden, has also been a fairly particular as Soundgarden formed outside of Audioslave (specifically with the remains of another band much more critical of the system, Rage Against the Machine) and then in his solo career and have a much more commercial proposal, far to grunge and ever closer to pop (work in production and direct cooperation in areas of latest album Scream Timberlake ) ... follow the idea is unnecessary.
After making a brief review of how the industry has entered the movements and music associated with rock exponents, understanding this as a creation of a rebellious nature we try to give a pair of light or sense this reflection. Capitalism in its intrinsic need to expand on the rock was a fruitful niche development and not mistaken, the millions that moves the rock are many and the rockstar and is seen as a figure of luxury and exuberance, when the industry can not create "in vitro" a rockstar take movements and in some ways manipulated to benefit the commercial and that's a reflection of what happened to bands distinguished the trash and grunge (also punk and what is now the indie rock). Demonize this is already a judgment that I am unable to judge moral, is up to the fans but in a way because after the marketing strategies the number of fans rises exponentially, Metallica now has many more followers in the eighties. From a purist view of industry is to blame for the fleeting and degradable movements, in my view systemic malignancy is an opportunity for mutual survival brings the industry. Without this hard the musicians could lead the life they lead and much more difficult would be to the scale that has been the music, it is true that creative wear is where profit is above the establishment but that it is a problem prioritize what they want to hear bands and people, a subject for another paper. For sure there is no denying the role of industry and how necessary it is musical development (now less than before thanks to the internet) where from the domes of the record and producing the product is shaped to provide the image to sell and the associated sound. It is true that there is resistance and some try to stay away and others use to industry and then discard them to get famous (Radiohead) but at the end of the day and a conceptual irony, the master of the puppets there and accuse Metallica is not invincible, they were the puppets like many others in an industry that sees them as a resource disposable more but always acting with the consent of these. The master of puppets there is green and is called dollar.
Gustavo
I 